As a key member of the executive leadership team, the Director of Public Relations reports to the CEO and assumes a strategic role in the reputation of The Guild for Human Services. The Director leads a team of professionals responsible for fundraising, stakeholder communications, and media engagement for the organization. The Director is accountable for promoting and maintaining the positive public image of The Guild as well as cultivating and soliciting financial gifts from individuals, corporations, foundations, and others.
Primary Job Responsibilities:
- Serve as an ambassador and spokesperson for the organization and articulate The Guild’s mission and programs to internal and external constituents.
- Lead internal and external marketing efforts to create, execute, and evaluate marketing campaigns to build awareness of, enthusiasm for, and financial contributions to The Guild.
- Serve as the organization’s editor, brand-maker, and gatekeeper for publications, social media posts, and other publicly facing documents.
- Develop brand initiatives, internal communications and external media relations.
- Manage media relations and maximize positive media opportunities.
- Oversee content and design development of all Guild publications such as website, newsletters, press releases, email announcements, videos, photos, etc.
- Lead efforts to raise $100,000-200,000 annually in unrestricted donations – with plans to grow in the next three years through corporate, individual, foundations, and grant funding.
- Identify and implement new revenue streams, with a focus on increasing sustainable unrestricted, private revenue.
- Lead the creation and growth of a new framework for individual giving with estate planning, sustainers and bequests.
- Partner with CEO, executive team, and Board of Trustees to deepen existing funder relationships and cultivate new supporters.
- Partner with the CFO and finance team to sustain efficient, effective and transparent financial tracking and reporting processes
- Evaluate and drive the use of technology funding vehicles, including social media and electronic giving platforms.
- Plan and evaluate financial needs and fundraising strategies for the future.
- Attract, develop, and lead a high‐caliber communications and development team.
- Instill a sense of accountability among staff, contractors, and volunteers for attaining specific metrics and key performance indicators.
- Contribute to the productive, collaborative, and respectful organizational culture.
- Supervise and evaluate performance of employees, regularly tending to employee professional development and growth.
- Ensure a transparent working relationship with The Guild’s divisions, including Education, Clinical, Finance, Operations, and Program Services.
- Collaborate with the CFO and COO to develop and produce regular analytic reports for senior management that synthesize the progress and trends of fundraising and admissions’ activities.
- Perform other related duties as assigned by the Chief Executive Officer.
Essential Job Functions:
- Regular attendance at work is an essential function of the job including some weekends, holidays and inclement weather situations.
- Engage regularly in persuasive public speaking and writing to support The Guild.
- Maintain confidentiality and discretion according to all applicable laws, regulations, rules, and standards of practice.
- Superior writing and editing skills in English language for multiple audiences, including social media posts, blogs, grants, opinion editorials, and annual reports.
- Work on multiple tasks with high level of organization, attention to detail, and quick deadlines.
- Consistently utilize computer programs with integrity to promote The Guild’s brand, including Salesforce, Constant Contact, Microsoft products, virtual private network, and web content management systems, such as Drupal.
- Conduct fundraising strategies that yield targeted financial contributions through ethical use of grant writing, donor prospecting, direct appeals, and events.
- Organize campaigns and events that lead to soliciting donations.
- Monitor budgets, expense reports, and other financial data for management and fundraising efforts.
- Bachelor’s degree in related field, Master’s Degree preferred
- Minimum 5-8 years of directly related experience, preferably in a development department of a nonprofit or residential care and/or mental health organization
- Demonstrated success leading annual fundraising efforts in excess of $100,000 for a nonprofit organization from a variety of funding streams
- Exceptional communication and influencing skills; persuasive, credible and polished communicator in the English language, both written and verbal
- Minimum of three years of supervisory experience
- Reliable transportation to primary worksite in Concord, MA as well as conferences and events as assigned
- Excellent computer skills, including Microsoft Office, email marketing software, and fundraising database management; ability to use/learn web content management systems, such as Drupal.
- Must meet Massachusetts Criminal Offender Record Information (CORI) background check requirements